The Protocol

Our medically developed weight loss protocol and smarter lifestyle choices education offers dieters what they really want…a structured program that can put an end to constant dieting.


Call us at 309-661-3235 to set up your Free Consulation!

Our Support Team

Owner – Joen Lane Owner/Lead Weight Loss Coach

An original Midwest girl from Iowa, Joen Lane has lived in Illinois for the past 32 years. She’s married to Bob Lane, and they have four boys, all grown. Today her family also includes four grand pups, Dude, Molly, Hank & Epy. Joen grew up in an entrepreneurial family. In her marriage she and Bob together owned and operated a Valpak franchise for 20 years. Valpak was a coupons in the mail company, but as the internet made discounts and coupons immediately available for consumers, Joen and Bob closed Valpak. Joen was invited to join one of her old Valpak clients, Eastland Chiropractic. It was here where Joen first introduced the Ideal Weight Loss protocol to the Bloomington – Normal, Illinois area in 2009. For the next seven years she ran the Ideal Protein Protocol at Eastland Chiropractic.

During her time with Valpak she had helped businesses grow and prosper. It was natural for her to want to help individuals do the same by finding a better and healthier life and sense of self. It was an easy progression to create a personal goal to help individuals acquire the ability to lose weight and regain better health and stamina. In order to expand support for her clients, Joen consulted her husband’s old business partner and friend, Dr. Peter Kehoe to help her transform her program so Joen could help a larger number of people and provide an even better support system for her clients. During those planning sessions with Dr. Kehoe the decision was made to open Ideal Family Weight Loss & Life Balance Center. Weight loss was only the first key to transforming a person’s life. Joen realized people require tools, skills and support to keep weight off.

She knew support was needed to help transform the way they eat, live, play, dream and find spiritual help in their daily lives. This task demanded a constant stream of information and education. She wanted to offer options to clients to help them sort out their own individual needs and acquire balance in their lives. She knew finding balance would help them keep off the weight and transform their lives into that ideal self. Joen is an Ideal Protein Certified Weight Loss Coach, having obtained the top level of certification, she attends ongoing conferences and seminars to stay abreast of the ever changing information and research in the weight loss industry.



Kelly Poyner

I’m originally from Galesburg, IL, and a student in the school of life-long learning. As part of an entrepreneurial family these past 30 plus years, I have been privileged to run a variety of our family businesses from the ground up. My favorite part of each of the business projects has been as a trainer, facilitator and communicator in both individual and team learning environments. My main position with Dr Kehoe is as an administrator for Eye Care Solutions, the consulting part of our health care companies. I assist in supporting optometrists in many of the Illinois state prisons as well as coordinate and support private practice optometry as a facilitator for Vision Source (r) Illinois, teaching and updating the ever-changing information, protocols and policies in the Illinois health care environment for our 000 plus offices. As of this date, I am currently in Phase 1 of the Ideal Protein Protocol with dramatic results. I attribute my success to following the perfect science of the program, the coaching from Joen Lane who has promoted and encouraged me to learn how to eat healthier and feed my body, mind and soul in order to stay the course to meet my ultimate weight loss goal and my BMI goal. In the beginning I thought it was all about weight. Now I know that it’s all about being the best I can be in every aspect of life. I love that I work with people who want to make a difference in the way we eat and life. I am inspired by the clients I serve and their courage to make dramatic changes in their lives in order to live longer, healthier lives. Certified in Level II, III and Lifetime Maintenance with the Ideal Protein Advanced Training, I’m looking forward to one day opening my own Ideal Family Weight Loss location.

Melissa Kehoe

From an early age of 14 I worked in the family sundries store. My folks taught me that to be a great leader, I must always be willing to do the most mundane task in any situation. My Great Aunt taught me that I must know the name of the janitor as well as the CEO of the companies we serve. She said, the janitor probably knows more about how the company actually runs. The lesson that we are all truly equal is one is part of my DNA. It’s what helps me remember that we are all made of the same stuff and we all deserve to know our authentic self and be fearless in our quest to learn and discover each day.

All of my early jobs in life and the longest career path of 27 years that I thoroughly enjoyed, were all working with people. People as customers, business owners, doctors, corporate CEO’s, employees and family members, as I come from a long line of entrepreneurs. Still, the process of becoming a certified weight loss coach, and the people I’m working on behalf of, has been one of the most rewarding projects I’ve done.

The people we work for, our “clients” are amazing in their quest to find their inner skinny. I am impressed at their honestly, their level of vulnerability and their willingness to surmount their own bad habits in order to meet their goals. The energy in the Ideal Family Weight Loss & Life Balance Center is one of teamwork.

We agree that we are all part of one big family tree and we must always be alert to be our best selves, and be willing to share with others how to find their best self as well. Many times as we shed the weight from our bodies, we shed the weight from our emotional worlds and an authentic self emerges. I am honored to be able to work as a weight loss coach and look forward to serving more and more people as we grow our center and services.

As a team our drive, determination and success of our Ideal Protein coaches have created a wave within the weight loss industry. The passion inspired by our founders has made Ideal Protein stand apart on its own. We feel that being an Ideal Protein coach is a privilege and a great opportunity to help people connect with healthy eating habits. Our overall mission is to reduce the incidence of obesity in our communities as well as educate our future generations on the importance of eating fresh, wholesome foods & supplements that fuel our bodies for healthier, happier, and balanced lifestyles.



Peter H Kehoe O.D. F.A.A.O.


Ideal Family Weight Loss LLC is Authorized to Use the Ideal Protein Weight Loss Protocol and Products. The testimonials on this website are those of the individual that is identified, you should not necessarily expect to receive these results. Typical results vary from person to person and individual to individual when the Ideal Protein Weight Loss Protocol is followed properly. You should consult your physician or other health care professional before starting this or any other diet program to determine if it is right for your needs.

4 Yount Dr. Suite 2 Bloomington, IL 61704 – Phone: 309-661-3235

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